Boost Your Marketing with Promotional Videography

With all the distractions of today's digital world, it can be harder than ever before to bring attention to your business. For that reason, I've found that incorporating video into your marketing efforts is a game-changer. Videos engage audiences, tell stories vividly and efficiently, and drive action like no other medium. Whether you’re promoting a product, an event, or your brand’s story, video marketing strategies can elevate your message and help you stand out in a crowded marketplace.

Why Video Marketing Strategies Matter

Video marketing strategies are essential because they combine creativity with measurable results. When done right, videos can increase brand awareness, improve customer engagement, and boost conversions. Here’s why I recommend focusing on video marketing strategies:

• Visual storytelling: Videos allow you to tell your story in a compelling way that text or images alone can’t match.

• Higher engagement: People spend more time watching videos than reading text, which means your message sticks better.

• Improved SEO: Search engines favor websites with video content, helping you rank higher and attract more visitors.

• Versatility: Videos can be used across social media, websites, email campaigns, and even in presentations.

• Firsthand Accounts: Seeing is believing. Not only is video a powerful way to visually represent your business's brand and accurately showcase your offerings, but you can also provide your audience with satisfied customer testimonials, or directly appeal to them by explaining what you're all about with interview style content or b-roll of your business.

  
  

Professional video camera setup for marketing shoot

Crafting Effective Video Marketing Strategies

Creating effective video marketing strategies requires a clear plan and understanding of your goals. Here’s a step-by-step approach I use to help businesses and individuals maximize their video impact:

1. Define your objective

   What do you want your video to achieve? Whether it’s brand awareness, specific messaging, a new offering to highlight, or event promotion, your goal will shape the content and style.

   
   

2. Know your audience

   Tailor your message to the preferences and needs of your target market. For New England businesses, highlighting local culture or landmarks can create a stronger connection.

   
   

3. Choose the right video type

   Options include explainer videos, testimonials, virtual tours, behind-the-scenes footage, or event highlights. Each serves a different purpose and appeals to different viewers.

   
   

4. Keep it concise and engaging

   Attention spans are short. Aim for videos between 30 seconds and 2 minutes, focusing on clear, impactful messaging.

   
   

5. Optimize for platforms

   Different platforms have different requirements. For example, Instagram favors short bite-size videos, while YouTube prefers longer formats that you can add some writing below for context.

   
   

6. Include a call to action (CTA)

   Always guide viewers on what to do next, whether it’s visiting your website, signing up for a newsletter, or attending an event.

   
   

By following these steps, you can create videos that not only look professional but also deliver measurable results.

Shooting an alumni testimonial video for a local Boston university.

Why Choose Professional Videography in New England?

Choosing a professional videographer who understands the New England market can make all the difference. Local expertise means your videos will reflect the region’s unique character and appeal directly to your target audience.

At Skylar Shankman Photography/Videography, we specialize in delivering high-quality visual content tailored to marketing and promotional needs across New England. Our approach is simple and efficient, focusing on storytelling that helps you achieve your marketing objectives.

Whether you need event coverage, promotional videos, or full-service photography and videography, working with a local professional ensures:

• Personalized service

• Knowledge of local trends and culture

• Access to the best locations and settings

• Quick turnaround times

• Consistent quality that builds your brand

  
  

Investing in professional video production is an investment in your business’s future success.

If you want to elevate your marketing efforts and connect with your audience in a meaningful way, incorporating video marketing strategies is essential. From planning and production to distribution and optimization, every step counts. And when you combine these strategies with expert promotional videography, you set yourself up for success in the competitive New England market.

Ready to boost your marketing with powerful video content? Let’s create something unforgettable together!